Design
That Thinks

As part of STEWART’s agency rebrand, the existing WordPress website required a complete rebuild to better reflect the consultancy’s legacy, positioning, and design standards. I led the design and development of a fully custom WordPress platform aligned with the refreshed brand identity, creating a digital experience that felt more representative of the agency’s authority, history, and disciplined approach to branding.

The interface was structured around clarity and restraint, with a strong emphasis on typography, spacing, and content architecture. Rather than relying on visual excess, the design focused on a more deliberate presentation system that allowed the work itself to lead. This approach helped create a site experience that felt refined, editorial, and consistent with the agency’s overall brand ethos. Project narratives were also reorganized to place greater emphasis on case studies, giving the portfolio stronger visual cohesion and a clearer hierarchy across the site.

The platform was developed as a custom WordPress theme using Carbon Fields to create a flexible, modular CMS tailored to the agency’s workflow. Custom field structures were built to allow projects to be assembled dynamically while preserving consistency across templates and maintaining the visual integrity of the design system. This gave the internal team a more efficient and structured way to manage content without compromising presentation quality.

Performance and maintainability were also central priorities throughout the rebuild. The architecture was streamlined, unnecessary plugin dependencies were reduced, and the site was structured to provide a cleaner, more stable foundation for long-term use. This improved not only the front-end experience, but also the reliability and manageability of the platform over time.

The result is a refined, brand-aligned custom WordPress website that reflects STEWART’s design authority while providing a scalable system for ongoing content evolution. By combining custom development, disciplined visual design, and a tailored CMS structure, the rebuilt platform better supports both the agency’s legacy and its future growth.