Overview

Kentucky Wounded Heroes is a nonprofit organization dedicated to supporting injured veterans and first responders through outdoor activities, community events, and peer connection. Following a full rebrand by the agency STEWART, the organization needed a website that could bring the new identity to life while also serving as a central hub for its programs, events, and community outreach. I designed and developed a custom WordPress website based on the new brand system, translating the refreshed identity into a bold, high-contrast digital experience that reflects the organization’s mission and the strength of the community it supports.

The site was built as a flexible content platform designed to support the nonprofit’s ongoing work rather than function as a static brochure site. It includes event listings, photo galleries from community events, organizational updates through a blog, and multiple forms that allow supporters to join, volunteer, or contribute to the mission in different ways. This structure made it possible for the organization to present a wide range of content while maintaining consistency in design and usability across the site.

A strong emphasis was placed on visual storytelling throughout the experience. Photography from the organization’s events was used to highlight the real experiences, camaraderie, and sense of connection that define the Kentucky Wounded Heroes community. This helped the site feel more personal and grounded in the organization’s actual work, while also reinforcing the emotional impact of its mission. The visual system created through the rebrand translated effectively into the website, allowing the digital experience to feel energetic, cohesive, and aligned with the organization’s identity.

The result is a modern, mission-focused custom WordPress website that provides a clear platform to share the organization’s work, promote upcoming events, and connect supporters with opportunities to participate. It gives Kentucky Wounded Heroes a stronger digital foundation for outreach, storytelling, and long-term community engagement while preserving the flexibility needed to support future growth and ongoing activity.

Client
Kentucky Wounded Heroes
Location
Louisville, Kentucky
Role(s)
  • Web Design
  • WordPress Development