Larry
Wilder Law

I designed and developed a custom WordPress website for Jeffersonville attorney Larry Wilder to strengthen his online presence and improve search visibility for key legal services. The site was created to present the firm in a way that feels professional, credible, and approachable while making it easier for potential clients to find information and request legal assistance. The design emphasizes clarity and trust, helping communicate experience and authority without creating unnecessary friction for users.

A major part of the project involved developing a strategic content architecture to support both SEO and long-term content growth. Dedicated service pages were created for each practice area to target relevant search queries and clearly explain the types of cases handled. This structure helped organize the site around the firm’s core legal services while giving each area its own focused entry point for search and user navigation. Contact forms were also integrated throughout the service pages so prospective clients could submit inquiries directly from the sections most relevant to their legal needs, creating a clearer path from information to action and helping reduce barriers to inquiry.

To support ongoing visibility and authority, I developed a searchable blog and press section highlighting Larry Wilder’s involvement in notable legal cases and news coverage. For each press mention, a Larry-focused article was written and published on the site to summarize the story from his perspective while linking to the original news source. This approach keeps the site centered on original, search-optimized content while still referencing external coverage in a meaningful way. It also creates a stronger long-term foundation for content growth by allowing the site to continually expand its relevance around the firm’s work, reputation, and public visibility.

The project also included migrating content from the previous website and moving the site to a more reliable hosting environment to improve performance, stability, and ongoing site management. The result is a modern, performance-focused legal website that improves discoverability, organizes content around key services, and provides clear paths for potential clients to connect with the firm.