I worked with the marketing director at Schaefer Construction to develop a series of marketing and event materials using the company’s established brand standards. The goal was to create consistent, professional collateral that could support both ongoing marketing efforts and specific promotional initiatives while maintaining a strong and recognizable visual identity. This work required translating an existing brand system into practical, high-visibility assets that would function effectively across multiple formats and use cases.
Following Schaefer’s visual identity, I designed a range of print advertisements and large-format marketing banners used to promote the company’s experience and highlight completed projects across key sectors, including hospitality and senior living construction. These materials were developed to communicate professionalism, reinforce the company’s reputation for quality and reliability, and support a clearer public presentation of its work. The design approach emphasized clarity, consistency, and disciplined brand application so each piece could feel connected while still serving its own specific purpose.
As part of this work, I also created a construction zone banner for the Louisville Slugger Museum. The banner was designed to maintain a professional public-facing presence during active construction while clearly communicating the project and acknowledging Schaefer’s role as the construction partner. This required balancing practical site communication with brand presentation, ensuring the material remained functional while still contributing to a polished visual impression.
In addition to ongoing marketing collateral, I designed an event banner and logo for the Schaefer Lounge, a branded hospitality space used during a Kentucky Derby Festival event. This extended the company’s identity into a more promotional and event-focused setting while still aligning with the broader brand system and maintaining consistency with other materials.
The result is a cohesive body of marketing and event collateral that translates Schaefer Construction’s established brand standards into practical assets for advertising, construction signage, and event promotion. Together, these materials reinforce the company’s professional image while supporting visibility, recognition, and consistency across a range of real-world applications.
- Graphic Design
